The Magic of Creativity

Today, I am sharing the pics of the outstanding craftworks created by my wife and her three friends. All of them are homemakers; but they decided not to restrict their day to daily chores only. It’s true that there are inherent artists within all of us. These women have proved it in style.

I thought it would be a good idea to take a short informal interview to understand what they have gained / learned from this activity in last one year.

Q: Why did you choose to do this?

A: We used to buy decorative products for our homes; but the products didn’t meet our expectations several times. We thought why not try to create some crafts on our own; and the journey started. This is an interesting activity. Though there are limitations as compared to painting etc., it makes this even more challenging for our artistic abilities. This is something in which we engage ourselves with our heart and soul.

Q: Do you feel short of time for completing other daily activities?

A: As we all like artistic activities, we enjoy our time that we invest in these activities. Initially we struggled to balance the chores with the craft. Now we manage our time smoothly. In fact, now we know how much more can be accomplished in a given day. These activities give us the much needed change from the routine. It acts as a true recreation.

Q: Is this just a hobby or you consider this as a work?

A: This is more than just a hobby for us now. We handle entire process from raw materials procurement through craftwork creation to sales of finished products. Also we are adding more products in our range on continuous basis. We concentrate more on quality than on quantity. We have a customer focussed approach and like to create work that is nothing less than awesome 🙂

Q: What are your plans for the future?

A: We have a long way to go as per the standards set out by us. We want to bring about novel ideas and to refine the quality of existing line of products. There are many good ideas in Indian handicrafts that we are yet to explore. In future, we also wish to involve in eco-friendly craft ideas. Above all, we want to contribute in every possible way to see that other women artists also get a platform through our ventures.IMG-20160825-WA0007